What is SEO?

When potential customers search for products or services related to your business, SEO helps your website appear as high as possible in the search results. AI is impacting search engine optimization, a core aspect of digital marketing. Here’s what brands need to do to make sure their websites rank in this new realm. Off-page optimisation BHS Links centres on exercises exterior of the site that impact its look motor rankings. This incorporates building high-quality backlinks from trustworthy sources, social media engagement, and online brand mentions. So begin with learning how the search engines work and then move to other topics like keyword research, on-page SEO, link building, and technical SEO.

As local search continues to evolve, businesses must be ready to adapt to emerging technologies and shifting consumer behaviors. In this dynamic environment, integrating innovative approaches such as AI and SEO can significantly enhance your online visibility and keep you ahead of the competition. In contrast, general SEO uses broader keywords and emphasizes domain authority and overall content relevance to reach a wider audience.

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Technical SEO is about improving the technical aspects of your website so that search engines can easily find, crawl, understand, and index your pages. Off-page SEO primarily revolves around link building — the process of getting other websites to link back to your website. Additionally, achieving a high ranking in Google’s Search Engine Results Pages (SERPs) automatically enhances the credibility and authority of your brand. This is because people trust that Google makes significant efforts to display only the best, most relevant, and high-quality search results. We studied almost one billion web pages and found a clear correlation between referring domains (links from unique websites) and organic search traffic.

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But the ‘how’ of implementing SEO practices into your website can feel confusing to many. This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals. Explore each reason in more detail to understand the importance of well-crafted SEO marketing. Overall, technical SEO is a foundational component of an SEO strategy that supports your on-page and off-page SEO efforts.

• It’s advisable to look at your SEO rankings routinely even if you rank highly in search.
• Search engine optimization (SEO) and search engine marketing (SEM) techniques both offer ways to increase sales, but they use different approaches.
• Google wants to make sure that the information it’s gathering for its AI Overviews comes from credible sources.
• To learn more, read our guide on the difference between SEO and PPC.
• Focusing on user experience and using non-manipulative tactics will likely help your website appear in top results since indexing and crawling constantly evolve.

What Is SEO? A Comprehensive Guide for 2025

I’m not sure I’d want to carry around a book with a “For Dummies” title, especially if it related to my career or business. With comics, down-to-earth language and examples, these books are a great way to learn about a topic as a beginner. Put your hand up if you’ve ever wanted to read a “For Dummies” or “Idiot’s Guide” book to learn something.

Search engines can’t view the images on your pages like your visitors typically would, so they rely on alt text descriptions on your webpage to categorize imagery. Businesses often work with web developers or IT professionals to improve their sites’ technical SEO. If you have access to your site’s admin panel, you may be able to make these improvements or fix issues yourself. Start by logging into your website’s admin panel, where you’ll find different options for updating your site’s settings, including metadata and navigation menus.